Mylène, a Belgian cosmetics, home and interior brand established in 1965, approached Blondé to help them with a complete rebranding.
We first redefined the brand message, based on the findings of the messaging workshop we organised with Mylène's management teams at the onset of the project. Next, we developed a dynamic and stylish new look & feel with translated into directions on style of photography and a new, fresh design for two bi-annual catalogs.
A new look was created for all on-and offline communication materials. To bring Mylène's identity to the streets, delivery vans were redesigned to feature the latest home and beauty products and invite passers-by to share Mylène on social media.
The spectacular brand reveal took place at the grand Lotto Arena in Antwerp, where close to 5000 attendees, consultants and Mylène-lovers alike enthusiastically shared their appreciation for this new beginning by partying the night away!