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Thermo King and FrigoBlock Solutrans 2015
In 2013, Blondé was asked for the first time to completely conceptualize the event space. The approach starts from the core of the brand and creates a brand experience enabling visitors to explore, taste and discover the Thermo King brand.
In 2015, the stand evolved to entail two main focus areas, a sustainability area and a distribution area, allowing visitors to engage in different point of views, from the retailer’s or the distributor’s perspective.
As part of the holistic approach, Blondé creates all digital tools and presentations as well. All apps and tools are available on the stand for visitors to explore, and talks are given by experts in the field.
The concept is carried through to other major events such as IAA.